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University of Cincinnati Taps Hanesbrands as Apparel Licensee

March 8, 2019

The University of Cincinnati, Cincinnati, in collaboration with its exclusive trademark licensing agent, IMG College Licensing, Atlanta, has partnered with Hanesbrands Inc., Winston-Salem, N.C., to serve as the University’s primary apparel licensee.

The agreement includes Cincinnati-branded men’s, women’s, youth and infant/toddler apparel across all retail channels, while ensuring the University has greater control over the supply chain and stability in licensing income during the next six years. The University also will gain access to academic resources through internships; participation by Hanesbrands executives in University programs and projects; and additional resources to develop, grow and merchandise Cincinnati products. Hanesbrands also will fund annual corporate social responsibility (CSR) trips for Cincinnati staff to visit factories making licensed merchandise to review production and ensure compliance.

“As the retail landscape continues to evolve, especially with the growth in online sales, it’s important that we partner with best-in-class licensees, like Hanesbrands, that are committed to growing the Cincinnati brand and delivering additional resources back to the University,” says Martin Ludwig, Cincinnati’s director of trademarks and licensing. “After working with our partners at IMG College Licensing to analyze proposals from companies interested in a stronger relationship with the University, we decided Hanesbrands and its family of top apparel companies was the best fit for our brand and meets the needs of retailers providing great apparel for our constituents.” — D.S.



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