Impressions

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Industry News


InkSoft Urges Value-Based Pricing

InkSoft recently offered a tip on value-based pricing, saying it’s possible to make more money if you think about what a product’s value is to the customer instead of basing a price on a percentage markup.

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Fruit of the Loom Expands Distribution Center

Fruit of the Loom, Bowling Green, Ky., recently held a ribbon-cutting ceremony to officially open its expanded Palmetto distribution center in Summerville, S.C.

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Royal Apparel Adds to Sustainable Products

Royal Apparel, New York, recently announced an initiative to add more styles of eco-friendly knitwear to its offerings in the marketplace.

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Dow, Russell Collaborate on Wearable Technology

The Dow Chemical Company, Midland, Mich., and Russell Brands LLC, Bowling Green, Ky., are collaborating to provide advanced odor and freshness protection to apparel performance products using Dow’s SILVADUR technology.

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SanMar Offering Alternative Apparel

SanMar Corp., Issaquah, Wash., has added lifestyle-clothing brand Alternative to its offering. 

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GSG Promotes Williams to Executive Vice President

GSG, Dallas, has promoted Rodney Williams to executive vice president. 

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Fruit Of The Loom, Jerzees Name Senior National Account Manager

Fruit of the Loom and Jerzees, Bowling Green, Ky., part of the Berkshire Hathaway family of companies, recently announced the appointment of Samantha Kates as senior national account manager.

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DecoNetwork Expands Team

DecoNetwork, Sydney, Australia, recently announced four new appointments.  

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InkSoft’s Hunt Offers Tips for Creating a Marketing Budget

One of the most common mistakes apparel decorators make is not setting aside money for marketing.

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GSG Unveils Revamped Website

GSG, Dallas, recently unveiled a revamped website.

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