Brother Enters Wide-Format Latex Segment with Latest Launch
Bridgewater, New Jersey—Brother International Corporation will be entering the signage market with the all-new WF1-L640 64-inch latex wide-format printer.
FULL STORY
In its latest in a series of educational videos, Stahls’ TV, Sterling Heights, Mich., teaches apparel decorators how to overcome price objections.
In the video, shown above, Josh Ellsworth details five sales techniques to accomplish this goal. He discusses the benefits of meeting price questions directly, preventing customers from forming objections early in the selling process.
The video, called “5 Ways to Overcome Price Objections When Selling Apparel,” stipulates that market research and preparation are key. Sales presentations can then target details that matter most to the customer or target market in question.
The video also outlines five strategies for overcoming price objections:
1. Prevent objections before they happen by defining real value for the product within a specific target market.
2. Determine the customer’s budget up front.
3. Deliver price as a powerful, confident statement.
4. Offer “good-better-best” price options.
5. Confirm the actual objection (price vs. quality, delivery, loyalty to supplier). — J.L.
Bridgewater, New Jersey—Brother International Corporation will be entering the signage market with the all-new WF1-L640 64-inch latex wide-format printer.
FULL STORYThe Pennsylvania-based custom direct-to-film (DTF) transfers company Ninja Transfers has announced a number of significant changes in its shipping options designed to make life that much easier for its customers.
FULL STORYSupacolor has begun offering decorated apparel professionals what it calls SupaDTF, its first 100-percent digital heat transfer and a product that requires no minimum orders.
FULL STORY