In the world of apparel decoration, perceived value is what sets the bar on pricing, not a formula. People only are willing to pay what they think a product is worth.
"There’s something wrong with the ink.” “There’s something wrong with the printer.” “There’s something wrong with…” a hundred of other reasons direct-to-garment (DTG) prints look dull, stiff or otherwise imperfect.
Sublimation continues to grow in all types of markets. From athletics and streetwear to outdoor and coastal retailers, increasing demand for sublimation is evident.
Hotronix, Carmichaels, Pa., is offering a new video on how to replace a gas spring in a Hotronix Auto Clam or Maxx Clam heat press in minutes.
Transfer Express, Mentor, Ohio, is offering a new educational video on how to print billboard shirts with custom screen printed transfers.
A new video from Hotronix, Carmichaels, Pa., demonstrates how a sleeve and pant leg heat press platen can expand the placement options you can offer customers.
A new video from Transfer Express, Mentor, Ohio, demonstrates how to create six four-color custom T-shirts in 60 seconds.
InkSoft, Albuquerque, N.M., recently released a video that shows customers how to create professional marketing materials for fliers, signs, websites, email and more using the company’s new mock-up templates.
Transfer Express, Mentor, Ohio, is offering a new education video on how to save money and increase sales through the use of custom-printed ganged transfer sheets.
Hotronix, St. Clair Shoes, Mich., recently released a video that demonstrates the quick latch feature of its auto-open clam-style heat press.