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Digital Appliqué — The Best of Both Worlds

In the world of apparel decoration, perceived value is what sets the bar on pricing, not a formula. People only are willing to pay what they think a product is worth.

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Beyond the DTG Printer

"There’s something wrong with the ink.” “There’s something wrong with the printer.” “There’s something wrong with…” a hundred of other reasons direct-to-garment (DTG) prints look dull, stiff or otherwise imperfect.

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Sublimation Rising: The Super Spot

Sublimation continues to grow in all types of markets. From athletics and streetwear to outdoor and coastal retailers, increasing demand for sublimation is evident.

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Hotronix Offers Gas Springs Replacement How-To Video

Hotronix, Carmichaels, Pa., is offering a new video on how to replace a gas spring in a Hotronix Auto Clam or Maxx Clam heat press in minutes.  

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Transfer Express Offers New Billboard Print Shirts Video

Transfer Express, Mentor, Ohio, is offering a new educational video on how to print billboard shirts with custom screen printed transfers.  

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Hotronix Video Shows How to Decorate Sleeve and Pant Legs

A new video from Hotronix, Carmichaels, Pa., demonstrates how a sleeve and pant leg heat press platen can expand the placement options you can offer customers.  

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Transfer Express Offers Custom T-Shirt Video

A new video from Transfer Express, Mentor, Ohio, demonstrates how to create six four-color custom T-shirts in 60 seconds. 

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InkSoft Offers Online Marketing Templates Tutorial

InkSoft, Albuquerque, N.M., recently released a video that shows customers how to create professional marketing materials for fliers, signs, websites, email and more using the company’s new mock-up templates.

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Transfer Express Offers Custom-Printed Transfers Video

Transfer Express, Mentor, Ohio, is offering a new education video on how to save money and increase sales through the use of custom-printed ganged transfer sheets.  

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Hotronix Offers Heat Press Video

Hotronix, St. Clair Shoes, Mich., recently released a video that demonstrates the quick latch feature of its auto-open clam-style heat press.  

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