Sales are the backbone of a successful apparel decoration business, and a well-orchestrated sample kit is the key to turning sales opportunities into real profits.
Did you know that Instagram has more than 100 million users? That’s a lot of potential customers that you may not be speaking to about your products and services if you offer sublimated hard goods.
Everyone is looking for the latest and greatest when it comes to making a buck and surviving a challenging economic environment. Our industry’s headlines routinely captivate and motivate us by focusing on new, cutting-edge developments in apparel decoration technology. Direct-to-garment printers, textile lasers, white ink, poly-performance apparel, shuttle-hook bobbins, digital transfers and more all challenge us to ask, “What if?” We engage our peers, attend webinars and walk trade shows looking for that new “thing” that will catapult our businesses to higher levels of success and profitability.
If you’ve added a process such as embroidery to your screen printing business, then you’re probably a good candidate for adding direct-to-garment printing. That’s because you’re already looking at yourself as someone who offers decorating services, not someone who only does screen printing. The only question, then, is how to add the process to your shop.
Multimedia decorating isn’t a new phenomenon or ground-breaking technique. You’ve seen it on clothing from popular brands, and perhaps even on corporate apparel. But are you offering it to your customers? If not, have you been unsure about finding the right combinations or are you unsure of how to get started? Learn how to get started here.
Following the trends in retail, custom apparel decorating shops can expand their product mixes and bottom lines by offering garments with allover embellishment and oversized designs in unorthodox placements.
As the popularity of poly-performance apparel grows, so does the interest in sublimation, since it’s the ideal choice for decorating anything made of polyester.
Creating and decorating with digital transfers enables many traditional decorators to step outside the box to meet the ever-changing needs of today’s clients.
One of the challenges for newcomers of digital direct-to-garment printing is pricing. The reason is a lack of knowledge about this relatively new process and a lack of experience doing it.
Digital direct-to-garment (DTG), or direct-to-substrate, is a relatively new and appealing printing process, with many newbie decorators — as well as veteran screen printers and embroiderers — wondering if it’s a worthwhile investment for them.