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BUSINESS - TECH TIPS
To Patch or Not to PatchApril 1, 2008When a customer requests patches, first determine whether you should handle the order yourself or outsource it. This decision is based primarily on quantity. If it's a small order — from two to four dozen, depending on the size of the patch — consider doing the work yourself. If it's a large order — more than 50 pieces — it may be more cost-effective to contract the work to a company that specializes in patches. Because such companies focus on emblems, they can usually do the work less expensively than an average embroidery shop could. You would simply mark up the contractor's price and charge for product delivery and customer service. On smaller jobs, decide with the customer whether emblems are the best solution for his needs. By asking the client a few questions, you may find that he thinks embroidery on emblems costs less, or that he'll be able to transfer the emblems to other types of garments. However, most of these customers will be surprised to realize that direct embroidery may cost less than emblems. Instead of making a patch, embroidering on it and then stitching it onto the garment, you simply embroider the garment. Two steps are eliminated. It is a win-win situation. The customer gets, in his perception, a higher-end product for less money, and the embroiderer saves a few steps out of the decorating process. — S.B. RECENT STARTUP DECORATOR HEADLINES
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To Patch or Not to Patch
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