Shining Stars

Jan 5, 2009

Freeman's Towing, a design from Andy's Tee Shirts Inc., Concord, Calif., took home the Grand Champion: Best in Show award.

By Susie McManus, Assistant Editor

Despite an overcast economic forecast for many industries worldwide, the decorated apparel trade continues to glimmer through the clouds, as is evident by the finely crafted entries Impressions received for the 30th annual Impressions Awards competition. For 29 years, we’ve seen amazing artwork expertly replicated on shirts, jackets, hats and more. But the submissions mailed in for this year’s competition pleasantly surprised us yet again, and the apparent high level of attention that went into each one proves that those who thrive in apparel decorating don’t hold back on ingenuity, artistic capacity and technical precision — even when times are tough.

Though 2009 may be an uphill battle for some, we know that the precedent for the Impressions Awards has been set, and anticipate to be wowed once again when next year’s competition rolls around. Entry details for the 31st Impressions Awards contest will be available online at impressionsmag.com in springtime.

In the following pages, we’re honored to present a profile on Andy’s Tee Shirts Inc., a company in Concord, Calif., that not only took home the Grand Champion: Best in Show award, but also earned four additional wins. Continue reading to learn about the 45 winning designs that shone the brightest out of the nearly 200 entries submitted in 15 categories from screen printers, embroiderers and digital decorators.

Click here to view the profile on Andy's Tee Shirts Inc. and part 1 of the Impressions Awards winners.

Click here to view part 2 of the Impressions Awards winners.

Hirsch Video Demonstrates Oversize Shirt Printing
A new video from Hirsch Intl. shows how to print oversize designs on the Mimaki inkjet garment printer the company distributes. To see the video, visit hirschinternational.com . Click on “Direct To Garment Printer” and search the right navigation bar for available videos.
September 28, 2009

Diversifying Your Customer Base  
Learn to evaluate and adjust your mix of clientele for optimum profitability and stability.
While the economic lows that many American markets have been experiencing for the past year are certainly painful, they’re also nothing new. Historically, the tide of business success continually ebbs and flows, with one market experiencing a rush of good fortune while another watches its revenue all but dry up. This cyclical nature of business is precisely why decorators must have a diverse customer base that allows them to weather slowdowns — or even meltdowns — in parts of the economy.
September 02, 2009

Decorators Open Up on DTG Workflow, Profits
Impressions interviewed apparel decorators from all corners of the industry to discuss the promise and the real-world results of investing in digital inkjet-to-garment printers. 
Since its introduction to the decorated apparel industry several years ago, direct-to-garment printing has been heralded as a game-changer — a disruptive technology that would dramatically change the way shops conduct business. It would allow decorators to tackle small orders, suppliers said. It would let shops offer personalization and print photographs with amazing detail, they promised. And it would dramatically reduce set-up time, they’ve claimed.
September 01, 2009