Continental Clothing Shines at 2008 Emmys

Dec 1, 2008

CarbonTeeShirt.com printed this "Eco-Footprint" design on Continental Clothing's EarthPositive T-shirt, several of which were giveaways at an eco-friendly expo associated with the Emmys.

Under the glitz of this year's 60th Annual Primetime Emmy Awards program — held Sept. 21 — two fashion-forward companies made their forays into the limelight. Los Angeles-based Continental Clothing Co., with offices in London, Berlin and New York, partnered with CarbonTeeshirt.com of Windsor, England, to host a giveaway at the Alive! Expo GREEN Pavilion & MixMedia Award Suites, held Sept. 19-20 in Beverly Hills, Calif.

"The GREEN Pavilion is an eco-friendly promotional products event that Emmy attendees [visited] as a buildup to the Emmy Awards," says Simon Bliss, Continental's media coordinator.

Continental's EarthPositive collection is made from organic cotton and manufactured solely from renewable green energy generated from wind and solar power. Using this line, CarbonTeeshirt.com printed two eco designs from organic water-based inks, as well as a limited-edition design created by Vogue illustrator Echo Morgan.

"The original Eco-Footprint design was inspired by creating awareness and, most importantly, making people concerned with their own carbon footprint, but in an eco-chic way," says Christopher Davies, CEO of CarbonTeeshirt.com. "We wanted to bring green apparel to the festivities. We're excited about working with a partner that shares our environmental beliefs and concerns." — H.H.

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