ShirtsMyWay Offers Customized Corporate Looks

Sept 1, 2008

ShirtsMyWay.biz wants to provide limitless options — from a tuxedo shirt to a one-sleeved shirt — to satisfy its customers' preferences for dress shirts, says Peter Crawfurd, co-founder.

ShirtsMyWay.biz, Copenhagen, Denmark, is taking promotional and corporate shirts from lackluster to custom chic thanks to the insight of co-founders Peter Crawfurd and Michael Yang. The two started their e-commerce business with a mission to meld modern, fashionable dress shirt styles with corporate identity and promotional needs to help their clients reach their highest marketing potential.

"Companies that have logoed shirts made for them often find out too late that the shirts don't live up to their identity," Crawfurd says. "Time and time again, I see the regular, somewhat boring corporate shirt, which is not very exciting to wear for potential customers and employees." This problem stems from shirt manufacturers failing to provide clients with personal guidance and marketing input during the decision-making process, he adds.

What makes ShirtsMyWay's dress shirts stand out among others? "Stylish [detailing] and close, personal contact with customers to make sure we understand the [final] purpose of their corporate shirts," Crawfurd explains. "There are so many things that you can do with a shirt to make it stylish, unique and subtle [all] at the same time."

ShirtsMyWay offers medium- to high-end dress shirts, and will customize shirts to clients' orders in any way, no matter the quantity, Crawfurd adds. To learn more about ShirtsMyWay, visit shirtsmyway.biz or e-mail friend@shirtsmyway.biz. — S.M.

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