Your Apparel Decoration Destination

Sept 1, 2008

With travel prices continuing to rise, the seven Imprinted Sportswear Shows (ISS) bring the decorated apparel industry around the country, making it easy and affordable for shop owners and employees to attend a full-scale exhibition and conference. Atlanta is in the middle of the growing southeastern market, so many of our readers can take advantage of ISS Atlanta's special features, including:

Green Pavilion and Eco Trail — From product showcases to exhibitors, follow our handy guide to the show floor plan to the latest eco-friendly garments and decorating products.

Selling Apparel to Teams & Leagues — This new seminar, led by 26-year industry veteran Doug Wilcoxson of Bomark Sportswear, will help you access this profitable market niche. Team sports rank among the top three markets for apparel decorators, but the competition is fierce. This course offers helpful hints for finding the business, securing it, delivering it effectively and overcoming the problems that come with the team/league business.

Screen Printing Pricing — If your business has become a victim of commodity pricing, attend this session taught by Greg Kitson of Minds Eye Graphics, a high-volume custom and contract screen printer. Greg will teach you how to take control of your price structure and bottom line. After his presentation, you will finally understand what market pricing is and how it differs from the break-even approach.

Embroidery Pricing — Don't think we've ignored pricing issues in the sewing department. Taught by Steven Batts, owner of Righteous Threads, an embroidery and digitizing business, you will learn the different pricing strategies that exist in the embroidery industry, why pricing based on cost is the foundation for profitability and how to derive a price based on your unique business situation.

For information on these and other ISS Atlanta events, visit issshows.com/atlanta. — M.D.

Digital Art Solutions Debuts DTG Printing System
Digital Art Solutions has introduced The Smart Garment Printing System — a direct-to-garment (DTG) Digital Art's ASSET concept. That acronym stands for Artwork, Software, Support, Equipment, Training equals Success.
September 28, 2009

Flexfit Sponsors Shriners Hospitals for Children Open
Flexfit, Hicksville, N.Y., recently announced its sponsorship of the Justin Timberlake Shriners Hospitals for Chldren Open, to be held Oct. 11-18 at TPC Summerlin in Las Vegas.
September 16, 2009

Kerusso Debuts 'Fearless' Licensed T-Shirts
Christian-themed apparel decorator Kerusso, Berryville, Ark., recently launched a “Fearless” line of licensed T-shirt apparel, inspired by the book, “Fearless: Imagine Your Life Without Fear,” by Max Lucado.
September 16, 2009

Save on ISS Education
The Fort Worth Imprinted Sportswear Show, to be held September 25-27, is offering attendees a chance to save on individual seminars or workshops.
September 15, 2009

Joto Adds Stone Stencil Rhinestone Transfer System
Joto, Blaine, Wash., recently announced the addition of the Stone Stencil Rhinestone Transfer System to its line of digital image transfer products.
September 15, 2009