INDUSTRY NEWS

Edun LIVE on Campus Educates Students on Socially Conscious Consumer Choices

June 29, 2009

Edun LIVE announces partner company Edun LIVE on Campus (ELOC), which is run by students on college campuses around the world with the goal of educating their peers on the importance of being a socially conscious consumer.

ELOC chapters buy blank Edun Live T-shirts made in Africa from African-grown, organic and pesticide-free cotton, and then decorate them with graphics and logos to raise awareness for social issues. The different chapters then sell these tees to campus organizations at their schools. With each sale, participating students help increase trade in Africa while gaining experience in social entrepreneurship.

ELOC chapters can be found at Ohio State University, Miami University, Gonzaga University, Simmons College, University of Notre Dame, Middle Tennessee State University, The College of William and Mary, and Tuft's University.


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