Broder Bros. Adds Dickies, Alternative and Bella to Its 2008 Catalog

Oct 3, 2007

Trevose, Pa.-based Broder Bros., a leading distributor of imprintable sportswear and accessories in the United States operating under the Broder, Alpha and NES brands, has added Dickies, Alternative and Bella to its 2008 catalog. “We hand-picked these three new brands because they each bring something special to Broder Bros.,” says Girisha Chandaraj, vice president of marketing.

Dickies, a Fort Worth, Texas, workwear manufacturer, will feature its durable work shirts, pique polos and jackets; Alternative, an apparel manufacturer that produces a contemporary, eco-friendly apparel line for men and women, marks a new direction of products for Alpha, Broder and NES; and Bella, a lifestyle brand based in Los Angeles that offers active and casual apparel, reflects popular trends and has expanded its organic line for men, women and children.

“Dickies, Alternative and Bella each speak to needs our customers have within their own markets,” Chandaraj says, “and we’re proud to be able to offer them a chance to pass along these quality brands to their own clients.”

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