INDUSTRY NEWS

Rio Wear Offers Trendy Workout Wear

Jan 8, 2009

Rio Wear Bojo
Rio Wear's Bojo top is made from 90% polyamide and 10% elastane. The style is machine washable and features a double-strap racer back.
Rio Wear Inc., Chappaqua, N.Y., is responding to today's woman's desire for designer-like clothing at the gym.

"Women want to feel like they're in designer clothes — even when they're working out," says Denise Hand, president and designer. "They don't want to show up at the gym in long T-shirts and sweat pants — they want to feel sexy and fit." In response, Rio Wear offers its Bojo top, which is a bejeweled style that's made with Supplex to provide its wearer with durability, breathability, moisture management and comfort.

The Bojo (style 0019) comes in sizes S-L. The front of it is adorned with rhinestones and it has a criss-cross, double-strap racer back.

Check out this trendy style at the Imprinted Sportswear Show in Long Beach, Calif., to be held Jan. 23-25. — S.M.


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