INDUSTRY NEWS

SanMar Releases 2009 Holiday Gift Guide

Sept 9, 2009

SanMar Corp., Seattle, is releasing this month its 2009 Holiday Gift Guide, targeted to the gift-giving season. This year’s Gift Guide is grouped into six distinct personalities and offers further sales aids, like icons for “Under $20” and “Under $10” gifts.

“We wanted to appeal to a range of price points, so there’s an option for nearly everyone,” says Lee Strom, senior marketing manager, SanMar.

The gift guide contains more than 65 gifting options, including new lines for SanMar, Columbia Sportswear and OGIO Apparel. For the first time, SanMar’s holiday catalog will be available for custom imprinting.

To request a catalog, call (800) 426-6399 or visit sanmar.com. — J.L.


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