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INDUSTRY NEWS
Kerusso Debuts 'Fearless' Licensed T-ShirtsSept 16, 2009
The “Fearless” line of licensed apparel follows the company’s recent apparel licenses for “Fireproof,” “Women of Faith” and other brands in the past, says Kerusso CEO Vic Kennett. ııı Kerusso’s “Fearless” T-shirt, available in adult and youth sizes, features the book-cover image with the tag line “Trust More — Fear Less.” The shirt also includes a full Bible verse (Luke 12:7). In the book, Lucado writes, “They're talking layoffs at work, slowdowns in the economy, flare-ups in the Middle East, turnovers at headquarters, downturns in the housing market, upswings in global warming. The plague of our day, terrorism, begins with the word terror. Fear, it seems, has taken up a hundred-year lease on the building next door and set up shop…Envision a day, just one day, where you could trust more and fear less.” The T-shirts, which began shipping in September, are available for $17.99 — with youth sizes available for $12.99. All shirts began shipping in September. The book is available for $24.99, with audio CDs, small-group DVDs, and small-group discussion guides also available. For more information, visit kerusso.com. — J.L. RECENT INDUSTRY NEWS HEADLINES
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