INDUSTRY NEWS

SanMar Launches Customizable Product Videos

Oct 3, 2008

Preston, Wash.-based SanMar Corp. recently released an arsenal of customizable product videos. These 22 new videos are available for streaming and emailing to clients. "As the Internet continues to change how we do business, product videos are no longer just a novelty, but an essential part of product exposure," says Tenley Peck, Web site marketing manager. "This e-tool will allow our customers to engage their clients in a more targeted way, helping them make confident, informed purchasing decisions."

Customers can add personal messages or their company logo to the videos before sending them in a custom e-mail to clients. The videos, which are roughly 30 to 60 seconds, provide detailed product information and highlight unique features of top-selling items from the company's Port Authority, Sport-Tek, District Threads and Port & Co. brands.

To view the new product videos, visit sanmar.com/marketing/videolist.jsp.


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