Performancewear Adds UV Protection, Embraces Fashion

Jan 10, 2008

In addition to its moisture-wicking, breathable construction, Tonix' new Umpire shirt features colorfast fabric and UV protection. It is one of six new performance sports shirts the company will introduce in 2008.

The performancewear trend that has been so strong the past few years shows no sign of letting up. Performance features are showing up in everything from caps to socks, and will figure prominently in the product lines shown at the upcoming Imprinted Sportswear Shows. The features that gained attention on the playing fields are now showing up on the fashion runway. And new performance features, from stain resistant to anti-microbial, are cropping up everyday.

"We continue to see strong interest in performance moisture-management shirts and additional features such as UV protection that are built into the fabric," says Mike Chen
marketing director, Tonix, Fremont, Calif.

According to Chen, Tonix will introduce six new performance sports shirts at ISS Long Beach this month, including what he describes as an ultra-soft, three-button placket baseball umpire shirt constructed with moisture-management fabric and incorporating UV protection. The Umpire #838 will be available in four color combinations in sizes S to 4XL.

In addition, the company is offering a new ladies sleeveless moisture-management shirt with a refined cut that Chen says is better suited for a woman’s shape. The Challenger #808 features ribbed collar and arm holes, princess seams and contrast reverse stitching.
 
Chen also says Tonix is responding to the increased interest in embroidery decorations for the center chest vs. the traditional left chest location. "We are introducing a new long sleeve performance shirt, the Forward #858, that has a stitching design on the center chest beneath the neck that is perfect for embroidery," he says. This garment also features tagless labeling, and colorfast, stain-release fabric. — R.L.

 

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