Profit from Understanding Your Customers' Purchasing Process
Successfully serving your customers requires more than you think. You must recognize where they are in the purchasing process to adequately meet their needs.
To be a successful retail salesperson, you must understand how and why customers buy. Purchasing is a financial decision resulting in the exchange of money for goods. The process itself is very linear. The time it takes to move through this process varies according to each individual and the product or service purchased.
July 21, 2008

If You Build It, Will They Come? Part 5
To make the most of your investment, you need to drive traffic to your Web site. Here are some proven ways to do just that.
Driving visitors to your Web site once you've spent so much time and money is the final step you must focus on to improve the rate of return on your investment. After launching the Web site, if you magically expect new customers to appear on your doorstep, you'll be disappointed. The Web site must be promoted — to all of your existing customers as well as any prospects in your database.
July 07, 2008