Tips for Training Embroidery Operators
Does your shop have a training program? Even if you are a one-person shop, there will likely come a day when you will need to train a helper, salesperson or machine operator. Start keeping notes now about what your employees need to know and how you want to teach them.
September 14, 2009

How Fabric Color Impacts Contract Digitizing
A common frustration for contract digitizers is when the sew-out of their file tests perfectly but turns out horrible on the customer's machine. The file is sent back and the digitizers are then trying to fix an already perfectly digitized file and can only guess where the problem may lie.
September 14, 2009

Off the Cuff: Selling to Religious Organizations: Part 1 of 2
In our industry we decorate a massive assortment of items by a broad variety of technologies. Then we distribute what we produce to virtually every economic sector in every nook and cranny of society.
September 14, 2009

Diversifying Your Customer Base  
Learn to evaluate and adjust your mix of clientele for optimum profitability and stability.
While the economic lows that many American markets have been experiencing for the past year are certainly painful, they’re also nothing new. Historically, the tide of business success continually ebbs and flows, with one market experiencing a rush of good fortune while another watches its revenue all but dry up. This cyclical nature of business is precisely why decorators must have a diverse customer base that allows them to weather slowdowns — or even meltdowns — in parts of the economy.
September 02, 2009

Jacket Sales Stay Warm 
Styles and price points may change, but thankfully, jacket sales won’t cool off anytime soon.
When the going gets tough, the tough keep going — and they keep wearing jackets. That’s the positive message from numerous industry suppliers, who say that even as the economy continues to sag, sales for jackets remain robust — albeit often at lower price points and in different styles.
September 01, 2009

Take the Hazards Out of Risky Orders
An Ohio contract embroiderer completed an order for 90 golf shirts — cotton lisle beauties, $38 at wholesale (you probably know the brand) — for a promotional products distributor. They are magnificent garments, but a bear to embroider. The design was digitized to run a thin underlay beneath a reduced stitch count (typical for this type work). You submitted a pre-production sew-out, on fabric, for the distributor’s approval —which was given. The customer did not provide the actual garment for the sew-out, and that proved to be the fatal flaw in the process of completing this order.
August 31, 2009

Patch Perfect
An Impressions reader recently submitted a suggestion for easing the process when making your own patches.
August 31, 2009

Tips for Embroidery on Performance Fabrics
It seems like nearly all new products introduced today are made of some type of moisture-wicking performance knits. The most common shirts are being replaced with these new fabrics. While they may be nice for the wearer, many embroiderers have found moisture-wicking fabrics to be downright wicked to deal with.
August 31, 2009

New vs. Used Embroidery Machines
In tough times like these, people look for savings in every way they can. They move cautiously and take fewer risks. Interestingly enough, it also is during economic downturns that many people become self-employed by launching a new business.
August 03, 2009

Tunes Lead Teen/Tween Trends
Music — bands and celebrity performers — is influencing the graphics, styling and colors that teens and pre-teens want to wear.
If you’re ever wondering how to tap in to the teen and tween (pre-teen) market, the evidence is all around you. The apparel worn on TV, in magazines and on the Internet by rock stars, actors, models and other celebrities is going to give you the greatest clues about what teens want in decorated apparel.
July 31, 2009

The Lighter Side of Fleece
Even in a down economy, fleece buyers will find lighter weights among basics and a healthy dose of fashion and color.
As consumers tighten their belts, fleece remains popular and decorators should look to vendor lines with lighter weight fabrics making value-added changes to basics, as well as and some fashion-forward styles and sizzling colors.
July 31, 2009