INDUSTRY NEWS

AMEX Announces Second Annual 'Small Business Saturday'

October 27, 2011

American Express's second annual "Small Business Saturday" — when the company celebrates the "Shop Small" movement to drive shoppers to local merchants across the United States — will take place on Nov. 26.
 
In 2010, Small Business Saturday was founded by American Express to help address small businesses' greatest need: driving sales. It also was an occasion to recognize the importance of small businesses and their vital contributions to the economy, job creation and local communities. The national initiative encourages consumers to shop at small businesses during the holiday season. All small businesses, not just those that use or accept American Express, can participate.
 
An online toolkit was created that includes offerings that are relevant to business owners — even beyond Small Business Saturday. American Express will help drive traffic through the doors of small, locally owned businesses with a special incentive: a $25 statement credit offer for cardmembers who register their cards and spend $25 or more at any qualifying small business that accepts the American Express card. Also, Facebook will provide $100 worth of free Facebook ads geo-targeted to their area.

More than 200 organizations already have joined American Express OPEN, the company’s small-business unit, in declaring the Saturday after Thanksgiving 2011 as Small Business Saturday.
 
Click here to visit the Small Business Saturday Facebook page.


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