American & Efird Website Now Multilingual

February 22, 2011

American & Efird Inc., Mount Holly, N.C., recently has added multilingual capabilities to its corporate website.

The site now is navigable in Chinese, Spanish and English, and the company is planning to add more languages to the site in the future.
 
“A&E is a truly global company with operations in 42 countries,” says Mark Hatton, marketing director for American & Efird. “Opening our website up to our international customers is imperative to communicating our global message and to reminding the contractors, brands and retailers we work with that A&E can help them anywhere in the world.”
 
The website, which launched in the first quarter of 2010, features an easy navigation structure, complete details on the company’s sewing and embroidery threads, technical textiles and consumer product lines, global locations, and in-depth technical resources focused on sewing and sewing thread usage, according to the company.

For more information, visit amefird.com. — S.G.



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