INDUSTRY NEWS

BELLA + CANVAS Unveils New Company Logo

December 22, 2011

BELLA + CANVAS, Los Angeles, a division of Color Image Apparel Inc., recently unveiled a new logo to symbolize the look of new retail-inspired collections it is debuting next year.

The logo introduces the two brands — Bella and Canvas — together for the first time. The launch of the new logo also marks the beginning of the company's new "Be Different" campaign.

For 2012, the company also is introducing collections of "Boxy Tees," made from poly viscose, as well as "Lightweight Triblends" and "MADE IN THE USA" styles that are cut straight out of its Los Angeles headquarters.

For more information, visit bella.com. — S.G.




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