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INDUSTRY NEWS
Broder Adds econscious to 2010 Product MixDecember 30, 2009BroderBros. Co., Trevose, Pa., has added econscious organic and sustainable apparel to its 2010 product selection, citing the brand's certified organic cotton and recycled polyester as main selling points. Although Broder has previously offered econscious bags, it will now add the company's top-selling apparel styles, including a classic sport shirt and fashionable fleece. To bolster its eco-friendly apparel options, econscious also gives back by its involvement in the "1% For the Planet" program, which is comprised of a growing global movement of companies that donate 1% of their sales to a worldwide network of environmental non-profits. For more information, visit broderbros.com, alphashirt.com or nesclothing.com. — J.L. RECENT HEADLINES
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