INDUSTRY NEWS

Broder Bros. Forms Full-Line Relationship with Bella, Canvas

August 27, 2010

Broder Bros. Co., Trevose, Pa., recently announced it will be a full-line distributor of Bella and Canvas apparel in 2011, carrying the brands through the Alpha Shirt, Broder and NES Clothing divisions.

Broder and NES have offered various fashion-inspired Bella and Canvas styles for many years. This full-line relationship both expands Bella and Canvas into the Alpha Shirt assortment and significantly expands the assortment available through Broder and NES, according to the company.

Broder Bros. Co. has begun working with customers to show them how these retail-quality brands can meet their needs. “Our sales and marketing teams will be working closely with customers to show them the depth of our 2011 fashion-forward assortment,” says Hank Harrell, executive vice president of sales and marketing, Broder Bros. Co. “Whether a customer wants a white short-sleeve crewneck T-shirt in an ultra-lightweight jersey or the latest T-shirt silhouette in one of 2011’s hottest fabrics and colors, we’ll offer it at a couple of price points.”

For more information, visit broderbros.com, alphashirt.com or nesclothing.com. — J.L.


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