Broder Bros. Launches Selling Guide

April 06, 2011

Broder Bros. Co., Trevose, Pa., recently launched an educational, comprehensive selling guide series — titled "Selling What Sells" — according to the company.

The first component of this guide to selling apparel styles in the promotional products market is a printed catalog, featuring a "good, better, best" product line-up in six categories: sport shirts, wovens, outerwear, fleece, specialty apparel and T-shirts. The catalog is designed to equip salespeople with knowledge needed to close business quickly and efficiently. The catalog highlights the top three selling features of the styles within each product category, as well as other selling points and a list of available companion styles. In addition, suggested target markets, valuable apparel information and sales tips aimed at improving sales pitches are included, according to the company.

Alpha, Broder and NES customers can order free copies of "Selling What Sells" catalogs at alphashirt.com, broderbros.com or nesclothing.com. An e-catalog also is available here.

For more information, visit broderbros.com. — S.G.



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