BroderBros. Adds Alo to 2010 Product Mix

November 17, 2009

BroderBros. Co., Trevose, Pa., has added Alo performance apparel to its 2010 product selection, including a variety of short- and long-sleeved performance T-shirts for men and women.

Named for the earth's elements of air, land and ocean, Alo's mission is to create performance activewear that represents a healthy mind/body lifestyle, according to the company. Made from 100% polyester, Alos's product line features fashionable details, like contrast stitching and color-blocking, as well as textures like interlock and jacquard.

"The Alo line provides a great connection between performance wear and fashion, creating the concept of fashionable performance wear that is new to Broder," says Kirwei Lo, marketing communications specialist, BroderBros.

For more information, visit broderbros.com, alphashirt.com or nesclothing.com. — J.L.



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