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INDUSTRY NEWS
BroderBros. Produces Promotional Apparel Buyer’s GuideAugust 03, 2011BroderBros. Co., Trevose, Pa., recently launched its comprehensive Promotional Apparel Buyer’s Guide — an end user-friendly version of its “Selling What Sells” sales tool. The Buyer’s Guide follows the same “good, better, best” approach to product as Selling What Sells, and it offers end users purchasing advice in the forms of apparel education and buying, marketing and fit tips, according to the company. This 56-page comprehensive catalog lists three top-selling products from 26 of the most popular imprintable apparel categories. It highlights each product’s top three features, other garment details and available companion styles. The guide also provides product category overviews and lists industries in which the specific styles have been successful, according to the company. Alpha, Broder and NES customers can order free copies of the catalogs at alphashirt.com, broderbros.com or nesclothing.com. Customers also can have these catalogs customized with their logos at no charge. Click here to view the Buyer’s Guide eCatalog. For more information, visit broderbros.com. — S.G. RECENT HEADLINES
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