INDUSTRY NEWS

Brother to Host Business Growth Workshop at ISS Fort Worth

July 08, 2011

Brother Intl. Corp., Bridgewater, N.J., will host its first-ever "Grow Your Business with Brother" workshop at ISS Fort Worth, to be held Sept. 29-Oct. 1.

The workshop will be held Sept. 30 from 3:30 p.m. to 4:30 p.m., and attendees will learn how to transform their garment decorating businesses from being traditional order takers to being product consultants. A team of industry professionals also will provide tips on how businesses can provide higher quality products that may keep customers coming back for more business, according to the company.

This hands-on workshop will walk attendees through a traditional sales process of selling an order of printed T-shirts to a prospective customer. Then, the industry professionals will provide specific examples of how some small, but valuable, changes can help improve finished product quality. In addition, attendees will learn how simple factors such as selecting the right garment, quick changes to artwork and packaging can help keep or create a long-term customer. The workshop will culminate in attendees getting firsthand experience using a Brother direct-to-garment printer, according to the company.

For more information, visit issshows.com/fort-worth. — J.L.


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