INDUSTRY NEWS

CafePress Helps Save the Music with VH1 ‘Divas’ T-Shirts

September 18, 2009
By Stacy Straczynski

VH1 Save The Music Foundation and CafePress partner to sell official Vh1 Divas T-shirts.
Music fans can now sport their inner-diva on the outside, thanks to a new partnership between CafePress and VH1 Save the Music Foundation that will offer exclusive “Divas” T-shirts to celebrate VH1’s “Divas” Live Concert, airing on Sept 17 from New York’s Brooklyn Academy of Music.
 
Fans can visit cafepress.com/VH1Divas to purchase the shirts, which are available in both men’s and women’s sizes for $32. The cotton shirts feature a pink lightning bolt graphic over a grey-colored background. The Foundation will receive 30 percent of the proceeds toward its mission of restoring instrumental music education throughout American schools.
 
"Both CafePress and the VH1 Save The Music Foundation are committed to self-expression. We wanted to provide the public with an opportunity to aid our public school system and generate awareness about the organization’s admirable efforts," said CafePress vice president of marketing Amy Maniatis, in a statement. "The T-shirts benefiting the VH1 Save The Music Foundation boast a dramatic design sure to excite the diva in all of us."
 
Performers at VH1’s “Divas” Live concert include Adele, Kelly Clarkson, Miley Cyrus, Jennifer Hudson, Leona Lewis, and Jordin Sparks. Grammy winner and former American Idol host Paula Abdul will host the event.



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