Collegiate Collection to Touchdown at Wal-Mart

November 04, 2009

School spirit is alive and well at Wal-Mart, Bentonville, Ark., as the retailer recently teamed up with Disney Consumer Products on a new line of collegiate women's loungewear and baby apparel.

Mickey Mouse and Minnie Mouse will be helping NCAA sports fans root for Alabama, Arkansas, Florida, Georgia, LSU, Ohio State, Oklahoma State, Oklahoma, Tennessee, and Texas in fall styles that incorporate the school's colors, logos, and mascots.

The line ($12-$28) includes sweats, T-shirts, and pajamas for women — and onesies and bibs for babies — and will be available in the featured schools' home states.

"We are excited to pair two of Disney's most beloved characters with one of America's favorite pastimes in this new line of loungewear," said Stephen Teglas, vice president, fashion and home, Disney Consumer Products. "Football fans can now incorporate Mickey and Minnie into their collegiate experience."

Source: Nielsen Business Media



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