INDUSTRY NEWS

Impressions Debuts Online Resource to Help Decorators Build Business

August 25, 2011

While impressionsmag.com has been your go-to website for in-depth industry information for years, we’re always looking for ways to bring you more content and design insight.

Our latest launch is a new section of the website — called "Build Your Business" — that is dedicated to helping decorators succeed and be profitable, whether yours is a start-up company or an established decorated apparel firm looking to expand your services or streamline your business practices.

Located on the navigation bar at the top of the homepage, Build Your Business contains dozens of helpful articles designed to help you take your business to the next level. Easy to navigate, it is broken down into four distinct categories: Decorating Diversification, Industry Outlook, Sales and Marketing and Shop Management. This structure will help you easily find the content you are looking for.

Clicking on either of these sections will give readers access to articles offering insight into such subjects as “Boosting Your Business with Social Media Marketing,” “Why Your Shop Needs to Make a Buck a Minute,” “Recession Survivors Reveal Strategies for Staying in Business,” “The Five Biggest Mistakes New Apparel Decorators Make” and more.

New content will be posted regularly, so check back often to make sure you’re getting all the information you need to succeed.

Click here to check out our new Build Your Business silo. — M.D.



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Impressions is the one-stop source for authoritative information and education on the decorated apparel business, including embellishing on wholesale apparel and promotional products. This
resource is crucial to apparel decorating professionals seeking to establish and grow a profitable decorated apparel business. Every issue of our decorated apparel magazine, both print and
online, is geared toward providing how-to instructions needed to perform the four major processes that comprise the decorating apparel industry marketplace — screen printing, embroidery,
heat-applied graphics and digital printing. Impressions also provides business and trend information unique to the decorated apparel and promotional products industry.



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