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INDUSTRY NEWS
Prep Sportswear Introduces On-Demand Appliqué ApparelJune 10, 2011Prep Sportswear, a division of Sportswear Inc., Seattle, has introduced on-demand, custom appliquéd sweatshirts, including hoodies and crewnecks. The company now offers online shoppers an integrated solution for individual orders of custom-made appliqué apparel, featuring their school, college, sorority, fraternity, military branch or base, according to the company. “Until now, custom appliqué was a labor-intensive and expensive style of apparel embellishment,” says Ivan Chachkov, CTO for Sportswear Inc. “Through our proprietary technology, we’ve developed a fully integrated, efficient and cost-effective solution to on-demand appliqué. The result is an easy-to-shop user experience that is not available from any other online retailer.” Customers can shop from a variety of appliqué design and color options. There is no minimum order size and products are shipped within five business days, according to the company. For more information, visit sportswearincorporated.com. — S.G. RECENT HEADLINES
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