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INDUSTRY NEWS
SWF East Announces Name ChangeJanuary 05, 2011SWF East Inc., Tampa, Fla., recently announced that it has changed its name to ColDesi Inc., effective Jan. 12. The name change reflects the company’s evolution toward customer-centric solutions that reflect the needs of the industry. By bringing multiple decorating technologies and the ability to train, service and support with consistency, ColDesi will be able to further help its customers succeed in the apparel decorating business, according to the company. “As SWF East, we have consistently offered our customer base one of the highest levels of support in the industry, [and] the evolution to the ColDesi brand is our way of raising to an even higher level of support and satisfaction that will be unmatched in this industry,” says Scott Colman, president of ColDesi. “This higher level of support will be achieved by more training opportunities, seven days a week live technical support, as well as more Web and video resources for our customer base.” For more information, visit coldesi.com. — S.G. RECENT HEADLINES
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