INDUSTRY NEWS

T-shirt Maker Takes Shot at LeBron James

June 21, 2011

Smack Apparel, Tampa, Fla., a small manufacturer of “smack-talking” sports rivalry T-shirts, has released its newest one: a shirt poking fun at Miami Heat star LeBron James.

Eleven months after James announced that he would be leaving the Cleveland Cavaliers to go play for the Heat, James and the rest of the Miami team made it to the NBA finals — and lost. In the wake of this, Smack Apparel designed a T-shirt to satire the whole situation.

“First LeBron made the decision, then he danced on the stage with Dwayne Wade and Chris Bosh, but in the end, he choked,” says Wayne Curtiss, owner of Smack Apparel. “We just had to make this shirt.”

The front of the shirt says, “Choke: The Official Drink of LeBron James,” and the back references Nike’s “Witness” shirt, saying, “Witness This.”

For more information, visit getsmack.com. — S.C.



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