Promotional Impressions

Promotional Impressions is a free, monthly e-newsletter presented by Impressions and Promotional Products Association Intl. (PPAI). With a different market focus in every issue, Promotional Impressions provides product information, sales tips and marketing ideas that can increase your profits.

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Promotional Impressions: Right Products, Right Market, Right Now.




CURRENT ISSUE
Click here to view the July issue of Promotional Impressions.

This month’s issue features the following:
MARKET FOCUS:  Clubs and Associations
PROMOTIONAL SOLUTIONS: Three Things That Kill CRM...and How to Counter Them
PRODUCT SPOTLIGHT: Childrenswear


BACK ISSUES
June 2008.  The Government; Powerful Questions Can Increase Your Promotional Products Sales; Women's Wear
May 2008.  Construction Industry; Feeble Questions Can Kill Your Business; Teamwear
April 2008.  Not-for-Profit Industry; How to Make Your Spiritwear Shine; Spiritwear
March 2008.  Healthcare Industry; How to Hold On to and Leverage Superior Sales Knowledge; Plackets
February 2008.  Financial Industry; 7 Characteristics That Shape a Winner's Attitude; T-shirts
January 2008.  Education Industry; The Trust Factor; Crucial Tips for "Green Printing"; Organics and Sustainable Apparel
December 2007. The Year in Review: Top 10 Promotional Products Markets; Overcoming the Fear of Selling; Tips for Creating Monogram Magic; Denims & Wovens
November 2007. The Healthcare Industry; How NOT to Handle a Cold Call; Digitizing and Printing Tips for Jackets; Outerwear
October 2007. The Political Promotions Industry; Trends to Watch; Performancewear
September 2007. The Hotel and Motel Industry; Screen Printing on Jackets and Outerwear; Fleece
August 2007. Construction Industry; Heat-Applied Graphics Transform Custom Fashion; Children Apparel Trends
July 2007. Education Industry; Innovative Marketing Boosts Sales; Teen Apparel
June 2007. Non-Profit Niche; New Techniques Offer Eye-Catching Options; Corporate Wear
May 2007. Financial Industry; Decorating Tough Teamwear Fabrics; Teamwear
April 2007. Energy Industry; Creating an Expert Sales Force; Women's Wear
March 2007. Computer Software and Hardware Companies; Running on Creativity; T-Shirts
February 2007. Insurance Industry; Paul Kiewiet on the Real Spirit of Partnership; Headwear
January 2007. Top 10 Industries for Promotional Products; Case Study: If the Shirt Fits; Plackets
December 2006. Spirits Industry; Open House for a Print Company; Terry & Totes
November 2006. Restaurant Industry; Promotional Products for Restaurants; Restaurant Embroidery Options; Wovens and Workwear Products
October 2006. Pharmaceutical Industry; New Product Brand Awareness; Jackets; Computer Products
September 2006. Employment Services Industry; Fund-raiser for a Non-Profit Foundation; Fleece; Luggage
May/June 2006. Print/Broadcast Media; Promotional Campaign for New Women's Section; Games; Women's Wear
April 2006. Telecom; Raising Awareness about New Services; Golf Products; Spiritwear
March 2006. Medical Practices;Creating Upscale Promotions; Magnets, Stickers and Decals; T-shirts.
February 2006. The Write Stuff; Placket Shirts; Recruitment Campaigns.
January 2006. HVACR; Attracting New Customers; Outdoor Products; Headwear

EDUN LIVE Promotes Sustainability in Africa
The premise was pretty simple. When EDUN, a fashion company specializing in organic, eco-friendly clothing and graphic T-shirts, was founded in 2005 by musician, activist and philanthropist Bono and his wife, Ali Hewson, the duo also wanted to focus on sustainable employment on the ground level in the region where the clothing is produced: sub-Saharan Africa.
October 01, 2008

Flame-Resistant Apparel Heats Up Industrial Market
Glen Raven, a technical fabrics maker in Glen Raven, N.C., and G&K Services, Minneapolis, a branded identity apparel provider, recently teamed up to provide uniforms to the industrial apparel market that feature inherent flame-resistant (FR) properties.
October 01, 2008

American Apparel Supports Cleaner Cotton Campaign
In an effort to increase its sustainable offerings and support Sustainable Cotton Project, American Apparel, Los Angeles, recently announced that it has become the largest buyer of Cleaner Cotton from California's Central Valley.
October 01, 2008

Sandler Shows Off Vapor Apparel
When Christopher Bernat's phone rang after the 2008 MTV Movie Awards aired in June, he couldn't have been happier about the news he received: Adam Sandler had worn a Vapor Apparel T-shirt as he accepted MTV's Generation Award during the show.
October 01, 2008

Brother Launches GT-541 Art Tool
Brother Intl. Corp., Bridgewater, N.J., will soon release Professional Designs Quickly (PDQ), a design tool that enables GT-541 inkjet garment printer users to quickly create high-quality designs at affordable prices, thus eliminating the learning curve associated with complex graphics programs, according to the company.
October 01, 2008