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Impressions Product Guide Facebook IconLinkedIn IconTwitter Icon
Brought to you by
Impressions and ISS
April 6, 2010 • Vol. 7, No. 6
Gildan
Kavio!
Digital Art Solutions
American Apparel
Next Level Apparel
SPONSORS
Click on any logo for more information.

Cheer Squad
The spiritwear market is not only a burgeoning sector of the decorated apparel industry, but is your opportunity to create eye-catching designs incorporating a variety of embellishment techniques. From fashion apparel styles to decorating products including rhinestone systems, transfers and heat-applied cut and print materials, we present options to impress your cheer clients’ needs.

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Pizzazz Performance Wear introduces its new animal print shorts available in nine zebra print colors. The shorts are built for comfort with increased leg room and an ultra-soft stretch waist. They offer the styling of a fitted short with a 2-inch inseam and a low-rise waist.
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This ladies junior-fit replica football tee from Augusta Sportswear is made of 100% polyester tricot mesh. Style 250 features a back yoke large enough for embellishment and side vents. Eight colors are available.
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The Poise cheer uniform from Teamwork Athletic Apparel includes a 14-ounce double-knit polyester shell (styles 1038/1048) and a matching skirt (styles 4038/4048). The shell features a modified V-neck design and the skirt features a flat-front design and adjustable waistband.
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A great layering piece, the 8328 Cotton Spandex jersey legging from American Apparel is tapered between the calf and ankle. Designed with an elastic waistband for comfort, these leggings offer superior screen printing results.
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This Blue 84 v-neck football T-shirt from S&S Activewear is sporty and trendy at the same time with a burnout body and sleeves plus solid contrast trim and stripes. Made of 4.2-oz 50/50 ringspun cotton/poly, it comes in five colors combinations in sizes S-XL.
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Digital Art Solutions introduces the Rhinestone Decal System, which is a new added capability to the firm’s Stone Stencil System. It includes a specialized decal material plus a Transfer Application System that enables the creation of extremely complex rhinestone designs for both apparel and decals.
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The Victory hooded sweat shirt, style 9052 from Charles River Apparel, is 85% cotton/15% polyester that is combed and ringspun for comfort. Featuring a color-block design, quarter-zip and front pouch with cell phone pocket, it comes in an array of color combinations and sizes.
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SanMar offers Sport-Tek’s color-spliced pullover hooded sweat shirts in bold colors with well-placed accents. A full athletic cut provides easy movement, and the garments are colorfast and have minimal shrinkage. Several sizes and colors are offered.
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The Young Contemporary Tri-Blend Crew from Next Level Apparel is made of 40 singles, 145 gram 50% polyester/25% cotton/25% rayon for optimum comfort and softness. With a slight stretch, it comes in premium heather in sizes S-2XL.
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Create eye-catching, sparkling spiritwear with the latest Dal-Crystals rhinestone transfer design: RC-7 Block Letter with Banner. From Dalco Athletic, you pick the letter, mascot name and up to two colors. Apply using a heat press.
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Flexfit’s athletic mesh cap, style 6777, is a six-panel unstructured mid-profile cap with a fused buckram sewn into the front of the crown. It comes is 15 colors and also is available in youth sizes.
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This fashionable junior’s v-neck shirt, style 3099 from Barry T. Chouinard, is made of 100% preshrunk cotton. It comes in six colors in sizes XS-2XL. With a minimum order, this shirt can be custom dyed with fiber reactive or pigment dyes in any color.
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Soffe’s junior’s fleece football Capri, offered by Heritage Sportswear, are a summer-weight sweat featuring a matching twill tape drawstring. With a 25-inch inseam, they come in black, navy and oxford in sizes S-XL.
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Tri-Mountain presents this women’s fashion golf shirt, style 181, featuring a fitted silhouette cut with self-fabric collar and narrow six-button placket. Capped sleeves and pearl buttons add flair. S-4XL come in 10 colors.
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Imprints Wholesale showcases Brightline’s Collegiate Spirit Tee, a v-neck style made from 100% combed cotton interlock with contrasting side panels. Sizes S-4XL come in seven color combinations for any spiritwear order.
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JB Bloomers' metallic (80% nylon/20% Lycra spandex) and Sparkle Sequin (90% polyester/10% Lycra spandex) styles are available in youth and adult sizes. New concepts incorporating sequins, as well as other products, will be available this year.
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A combination of 60/40 cotton-poly burnout and pre-designed sublimated patterns, this shirt from Kavio! is ultra lightweight and comes in a variety of colors. This style is #1AP0008, the Burnout Polka Dot Sublimation, and is available in sizes S-XL.
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This scoop-neck T-shirt, style #130 from SOS From Texas, is made of 100% certified organically grown cotton grown in the panhandle of Texas. This USA-made shirt features a tapered cut designed to fit a woman’s body and the 5.75-ounce fabric is the natural color of cotton that is only washed, not bleached. Sizes S-2XL are offered.
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Bomark Sportswear offers these Augusta Sportswear ladies trim-fit shorts, made from 50% polyester/50% cotton jersey knit. Features include an elastic waistband, 3-inch inseam, V-notch leg and double-needle hemmed bottom. Style 987 comes in XS-XL in 13 colors.
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Spectra Fashion Flock, offered by Imprintables Warehouse, allows you to cut and heat apply graphics and lettering to create spiritwear and other fashion apparel. This fuzzy, soft-textured material comes in 25 colors ranging from traditional athletic to fashion shades.
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Offer the look of rhinestones for less with Faux Rhinestone heat transfers from Transfer Express. These are created using the screen printing process -- a dot pattern and glitter ink make sparkling domes that give the appearance of real rhinestones. A range of designs are available.
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The Medley, style 1020 from Tonix Corp., features SoftCool moisture-wicking, breathable fabric with stretch. It has a ladies engineered fit and tagless labeling. 11 color combinations come in sizes XS-2XL.
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Royal Apparel’s retro-inspired Old School Gym Tee, style RA20001, is an ideal canvas for distressed graphics, spiritwear and sports themes. The fabric is a tri-blend of 30/1 combed ringspun cotton, 50% poly/37% cotton/13% rayon. Made in the U.S., it comes in vintage gray and onyx.
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Ideal for the spiritwear market, Siser North America’s VideoFlex Moda is a Cad-material that has a glossy finish and works well for multimedia orders. Consider mixing it with Easy Weed, a matte-finish material that comes in comparable shades.
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Suppliers Product Gallery
Check out our coverage of this cool category! Link to fun and informative stories below.

Diversifying Your Customer Base
Learn to evaluate and adjust your mix of clientele for optimum profitability and stability. The cyclical nature of business is precisely why decorators must have a diverse customer base that allows them to weather slowdowns in parts of the economy.

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Miss an issue of IPG? Click below to catch up.

3/23/10: Womenswear

3/9/10: Catalog Request Thirteenth Edition

3/2/10: Embroidery Equipment and Supplies

2/9/10: Plackets

1/26/10: Organics

1/12/10: T-Shirts

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Editor in Chief: Marcia Derryberry, mderryberry@impressionsmag.com
Senior Editor: Terry Murphy, tmurphy@impressionsmag.com
Managing Editor: Jamar Laster, jlaster@impressionsmag.com
Associate Publisher/National Sales Manager:
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Advertising Account Executive: Diane Kennedy, diane.kennedy@nielsen.com

Advertising Account Executive: Jeanine Morgan, jeanine.morgan@nielsen.com

About Our Sponsors
Gildan
Gildan is a vertically integrated marketer and manufacturer of premium quality branded basic apparel. The company manufactures basic T-shirts, sport shirts and sweatshirts for sale in the wholesale imprinted sportswear industry in the United States, Canada and other international markets. Gildan's overall mission is to deliver better value through better design.
Kavio!
Kavio! provides unmatched workmanship, innovative design and exceptional customer service to the apparel industry. Kavio! offers the promotional products, imprinted and embroidery markets with a range of basic to fashion apparel available in a multitude of vibrant colors. Our collection includes Kavio! Juniors, Jr. Plus, Women, Girls, Infants, Youth and Guys.
Digital Art Solutions
Digital Art Solutions leverages years of experience to make complex graphics and imprinting issues simple for the widest audience. The centerpiece of this is our integration of production-ready digital art and add-on graphics software: Smart Designs Art System. By combining artwork and software into a single integrated system, our clients design and produce custom graphics in a fraction of the time compared to traditional design and production methods.
American Apparel
American Apparel is a vertically integrated manufacturer, distributor and retailer of branded fashion basic apparel based in downtownLos Angeles. Within our business model, knitting, dyeing, cutting, sewing, photography, marketing and design all happen in the company's facilities in Los Angeles, creating a shorter turnaround time and a greater ability to service the needs of our clients. American Apparel employs more than 10,000 people and operates a leading wholesale business that supplies T-shirts and other casual wear to distributors and screen printers.
Next Level Apparel
Next Level Apparel delivers the latest fashions with superb quality and heavenly soft fabrics at sharp price points. Our outstanding color pallet, up-to-date styles and fit continue to define us as one of the leading suppliers of fashion blanks in the U.S. market.
Every individual at Next Level Apparel is committed to our mission to deliver top-quality product through outstanding service. Value combined with the newest fashions and superior fabrics define what being Next Level is all about.

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