The Impressions Product Guide

	Brought to you by Impressions and ISS
	April 8, 2008 • Vol. 5, No. 6


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Go, Fight, Win!
With an estimated market of 3.1 million cheerleaders across the United States, the spiritwear sector is definitely one to be pumped about. Not only will these pom pom-toting cheer teams need uniforms, but they’ll also stock up on personalized jackets, pants, hair ribbons, socks — you name it, they'll want it. Check out the latest crop of spirit products listed in the guide below.

For the latest news, products, tips, techniques and more, please visit us at impressionsmag.com.

This Bella 2x1 rib tank top from S&S Activewear is made from 100% combed ring-spun cotton and is side-seamed. A coordinating dance pant is available. Both are available in girls' sizes 6/8, 10/12 and 14/16 in several colors.

Pizzazz Performance Wear's tri-color top (adult style 7800, youth style 7700) is made from 90% cotton/10% Lycra spandex. It features color-blocked shoulders, contrasting trim, moisture-wicking shelf bra and a crossed back design.

This ladies' low-rise skort (style 751) from Augusta Sportswear is made from 90% polyester/10% Lycra spandex knit and has antimicrobial and moisture-wicking capabilities. It features a heat-sealed label and covered elastic waistband.

This California track jacket (style 5455) from American Apparel is made from 100% fleece cotton and features contrasting white piping, a reinforced collar and Kangaroo pocket in the front. Sizes XS-2XL come in several colors.

Beimar's contrast hoodie (style F1023) is constructed from 1.5-ounce 80% cotton/20% polyester fleece and features a jersey-lined hood, drawcord, double-needle stitching and underarm gussets.

The women's runner short (style W6000) from Alo is made from 100% polyester and features StretchFlex for freedom of movement, an interior underwear liner and interior drawcord at the elastic waist. Sizes S-2XL come in four colors.

This extra-long tunic tank (style T86) from Boxercraft is made from 5-ounce 2x1 rib 100% organic cotton.

Bella's two-tone raglan hooded sweatshirt (style 7010) is made from 100% combed, ring-spun cotton fleece and is preshrunk and laundered. Sizes S-2XL come in an array of color combinations.

This youth full-zip sweatshirt (style 7755) from Barry T. Chouinard Inc. is made from 10-ounce 80% cotton/20% polyester fleece. It features set-on sleeves and a relaxed bottom band. Youth sizes S-XL are offered in nine colors.

Dalco Athletic's Chilada Bling precut appliqués combine a one-color Pro Twill with a one-piece twill laydown and feature a center area for application of a stock rhinestone or stock sports ball.

The Hampton warm-up jacket (style 430) from Game Sportswear is wind- and water-resistant and features nylon-lined arms, front-slash zipper pockets, raglan sleeves, and self-material plastic cuffs and bottom band.

Kavio's 1x1 rib V-neck (style 0325-000) features cap sleeves and a contrasting split raglan neck and sleeve binding. Girls' sizes S-XL come in six color combinations.

Glitter transfers from Transfer Express come in silver and gold and are ideal for artwork that does not have fine detail. These transfers heat apply in only 15 seconds and stand out the most on dark apparel.

This 5.75-ounce 100% certified organic cotton tank top (style LT160) from S.O.S From Texas comes pre-washed, but not bleached. It features a scoop neck and rib-knit trim around the neck and armholes.

Royal Apparel's retro heather T-shirt (style 17051) is made from 4.4-ounce 50% cotton/50% polyester fine jersey. It features a set-on collar, double-needle stitched sleeves and bottom hem, and shoulder-to-shoulder taping. Sizes S-2XL come in many fashion-forward colors.

The ladies' UltraClub Cool-N-Dry sport pullover (style 8407) from Bodek and Rhodes is made from 100% polyester mesh and features a feminine silhouette.

The Frequency shirt (style 2437) from Holloway Sportswear features a bi-color design with inserts, fine-gauge filament rib-trim collar, three-button placket, raglan sleeves, split side welts, open-bottom hem and tagless labeling. Sizes S-4XL come in many colors.

The Challenger from Tonix Corp. is a high-performance sleeveless shirt (style 808) that features tagless labeling, single-button placket, princess seam stitching, and ribbed collar and armholes. Sizes XS-2XL come in nine color combinations.

Stahls' ID Direct offers its pre-spaced collections of Team Perfect and Player Perfect heat transfers in seven new Cad-Cut glitter colors — black, red, royal blue, raspberry, purple, Columbia and Kelly green.

Spectra Megatallic from Imprintables Warehouse enables decorators to create a wide range of heat-sealable glitter numbers, letters and shapes. It's designed to be cut with a digital cutter and can be applied to 100% cotton, 100% polyester, blends and more.

Custom tie-dye T-shirts (style DS2212) from Buyer's Trading are made from 100% cotton and are dyed with reactive dyes that will not fade, run or bleed, according to the company.

Tri Mountain's Aspiration full-zip fleece vest is made from 8.2-ounce 60% cotton/40% polyester and features a ribbed bottom, two side pockets and contoured panels. Sizes XS-4XL come in six colors.

Shimmer, a special-effects water-based ink from Union Ink Co., combines the sparkle of plastisol with the soft-hand feel of a water-based print. The ink is available in eight colors and prints through a 110 mesh screen.

These hand-dyed custom cheer shorts from Dyenomite are made from 100% cotton. They are available in more than a dozen different dye patterns and 50-plus colors.

Charles River Apparel’s Spirit Logo Hooded Sweatshirt (style 9755) is made of 9.4-ounce ring-spun 75% cotton/25% polyester. It features color blocking at the neck, inside hood and front and back shoulders, and rib-knit cuffs and hem.


Check out our coverage of this cool category! Link to fun and informative stories below.
Make Your Shop's Spiritwear Shine Looking for a way to make your spiritwear offerings stand out? Try adding a little bling and flash with rhinestones and sequins.	The Art of the Pitch Successfully selling spiritwear isn't always about what you're selling. You have to craft a sales pitch that conveys passion for your product and your commitment to service after the sale.

Catalogs are perhaps the single most important tool you have as a decorator. Click on the links below to see how Impressions has developed true-to-form virtual versions of these industry vendors' catalogs:

Fruit of the Loom

Blue Generation

Gildan

American Apparel

Miss an issue of IPG? Click below to catch up.

3/11/08: Headwear

2/26/08: Embroidery Machines, Equipment and Supplies

2/12/08: Plackets

1/29/08: T-shirts

1/15/08: Organic and Sustainable Products

11/27/07: ISS Fall Highlights

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Editorial & ISS Show Office
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(770) 569-1540, (800) 241-9034, Fax: (770) 569-5105

Impressions Product Guide Editor: Susie McManus, smcmanus@impressionsmag.com
Editorial Director: Richard Lebovitz, rlebovitz@impressionsmag.com
Editor in Chief: Marcia Derryberry, mderryberry@impressionsmag.com
Senior Editor: Terry Murphy, tmurphy@impressionsmag.com
Managing Editor: Jamar Laster, jlaster@impressionsmag.com
Associate Editor — Digital Media: Haley Shuler, hshuler@impressionsmag.com
Associate Publisher/National Sales Manager: Laurie Gonz, laurie.gonz@nielsen.com
Graphic Designer: Ben Carpenter, BC Squared, www.bc2design.com
Advertising Account Executive: Kent Deardorff, kent.deardorff@nielsen.com
Advertising Account Executive: Jeanine Morgan, jeanine.morgan@nielsen.com

About Our Sponsors

Made in Downtown L.A.

American Apparel is a vertically integrated manufacturer, distributor and retailer of branded fashion basic apparel based in downtown Los Angeles. American Apparel employs more than 6,700 people and operates a leading wholesale business that supplies T-shirts and other casual wear to distributors and screen printers.

Gildan is a vertically integrated marketer and manufacturer of premium quality branded basic apparel. The company manufactures basic T-shirts, sport shirts and sweatshirts for sale in the wholesale imprinted sportswear industry in the United States, Canada and other international markets. Gildan's overall mission is to deliver better value through better design.

Kavio! provides unmatched workmanship, innovative design and exceptional customer service to the apparel industry. Kavio! offers the promotional products, imprinted and embroidery markets with a range of basic to fashion apparel available in a multitude of vibrant colors. Our collection includes Kavio! Juniors, Jr. Plus, Women, Girls, Infants, Youth and Guys.

Digital Art Solutions leverages years of experience to make complex graphics and imprinting issues simple for the widest audience. The centerpiece of this is our integration of production-ready digital art and add-on graphics software: Smart Designs Art System. By combining artwork and software into a single integrated system, our clients design and produce custom graphics in a fraction of the time compared to traditional design and production methods.

Roland is a worldwide leader in developing profitable solutions for apparel decorators. The GX-24 servo desktop cutter personalizes jerseys, caps and bags by cutting everything from twill to heat transfer material. With superior precision, the EGX-350 cuts rhinestone patterns that add bling to everything from jeans and T-shirts to hats and handbags. For more information, visit the Roland ASD Web site at rolanddga.com/asd.

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