The Impressions Product Guide

	Brought to you by Impressions and ISS
	May 5, 2009 • Vol. 6, No. 8


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Material Girls
Despite tough economic conditions, the ladieswear category continues to perform surprisingly well, thanks in part to new fabrics, details and colors. This year, eye-catching looks inspired by retail are in abundance, so check out the following guide to the latest in women's wear.

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This ultra-light, oversized T-shirt (style RSAVC400) from American Apparel is made of 100% Viscose, which is a material with a silky appearance and feel. The company recommends to keep this style away from extreme heat, and to dry clean only. Sizes S-L come in black.

Kavio’s Women's Vintage Wash tee (style 0387-000) is made from 100% combed and ring-spun cotton. It is vintage-washed for a soft, worn-in feeling. Sizes S-2XL come in 10 colors.

Royal Apparel's tunic-length T-shirt (style 5626) is made from 4.4-ounce combed and ring-spun cotton. It's ideal for layering or wearing outside a skirt or pants. Sizes S-2XL come in nine colors.

The Sandra Vintage Dolman Tee (style 8403) from Bella is a vintage-washed, slouchy-chic style with shirring at the front neck and a wide, set-in neckband and extra-wide banded bottom. It’s constructed of 3.8-ounce 55% cotton/45% polyester. Sizes S-2XL come in black, plum and white.

Hanes’ raglan tee (style 5880) is tailored for women and made from 5.2-ounce 100% ComfortSoft Cotton for added comfort and a soft hand. The shirt features a narrow 1x1 rib collar and hemmed sleeves. The ¾-sleeve raglan is available in six color combinations in sizes S-2XL.

The Topanga Heather Burnout Crew (style aa4605) from Alternative Apparel features a 1x1 burnout rib collar, and blind stitching at the sleeves and bottom hem. Each tee is super sheer and has been put through a weathering process so no two shirts are exactly the same.

EDUN LIVE’s Eve tee (style EL7W7002) is specifically cut for women. It’s made of 5.1-ounce 100% certified organic combed, ring-spun African cotton, and is dyed with GOTS-certified ecological dyes manufactured in Uganda. Sizes XS-3XL come in several colors.

Style 520 from Alegre Fashions Inc.'s Peanut Punch line is a short-sleeve, drop-waist dress made from jersey and gauze. Sizes S-XL come in 17 garment-dyed colors.

Alo's V-neck tank (style W2001) features side vents for extra mobility, contrast-colored side panels with contrast stitching, moisture-wicking and antimicrobial properties, and much more. Sizes XS-2XL come in several colors.

Imprints Wholesale features Bella's Simone Burnout V-Neck Tee (style 8605), which is constructed of 2.2-ounce 55% cotton/45% polyester sheer jersey knit. It offers a feminine fit and cap sleeves. Sizes S-2XL come in four colors.

Augusta Sportswear's new Football Tee (style 1252) is made from 95% ring-spun cotton/5% Lycra spandex jersey. It features a soft feel, four-way stretch and shape retention for a long-lasting fit. The tee is available in several combination colors.

Champion Ladies’ Double Dry Texture V-Neck T-Shirt (style 4934) is cut to flatter a feminine figure and offers high performance with a super-soft textured fabric that wicks away moisture. It's made of 86% polyester/14% Lycra spandex textured mini mesh. Sizes S-XL come in nine colors.

This 9-ounce 68% cotton/32% polyester hoodie (style EZ342) from One Stop features a slim fit, raglan sleeves and longer silhouette. Sizes S-2XL come in six colors.

Colorado Trading's Soybu ladies' tee from S&S Activewear is constructed of 5-ounce 62% cotton/27% bamboo/6% soy/5% Lycra spandex. It has moisture-management and antimicrobial properties. Sizes S-2XL come in a range of colors.

Style 3099 from Barry T. Chouinard Inc. is made of preshrunk 100% cotton. It features a mitered V-neck collar, shoulder-to-shoulder taping, and double-needle stitching on the sleeves and bottom hem. Sizes XS-2XL come in many colors.

The IZOD Silkwash Stretch Piqué (style 13Z0063) from Heritage Sportswear is treated for color bonding and pill resistance. This style features a two-button placket, taped seams, knit cuffs and more. Sizes XS-2XL come in an array of feminine colors.

The Alternative Women's Acid Wash Basic Crew (style AA1021) from NES is made of 3.3-ounce 100% cotton. It has 1x1 neck rib binding and is side-seamed with a tapered waist.

Broder's Chestnut Hill Women's Technical Performance Polo (style CH365W) is made from 100% polyester micro piqué. It has moisture-wicking and antimicrobial capabilities, and is gently shaped for a feminine fit. It features a solid birdseye collar and dyed-to-match three-button placket.

Devon & Jones Recycled Pima Melange Piqué Polo from Alpha Shirt Co. is made of 55% recycled cotton/45% recycled polyester. It features a taped neck, three-button placket set-in, 1x1 flat knit-rib collar and cuffs, and trapezoid sweatcatch.

Capri style CP145 from S.O.S. From Texas is made of 100% organic cotton grown in Texas. The Capri pant comes in a creamy, natural color in sizes S-2XL.

The Tonix Challenger (style 808) is made from 100% SoftCool moisture-wicking fabric. It features tagless labeling, princess seams and a ladies-engineered fit. Sizes XS-2XL come in many color combinations.

The Tri-Color Sports Bra (adult style 1800) from Pizzazz Performance Wear is made of 90% cotton/10% Lycra spandex. It has a two-color design with contrasting trim, wick-away lining in the front and a one-inch support band. Adult sizes S-2XL come in many colors.

The Ladies Circuit (style 2345) from Holloway Sportswear has a ladies-engineered fit, bi-color design with breathable dry-excel, pin-hole micromesh blocking placed along heat zones, matching self collar and much more. Sizes XS-2XL come in several team colors.

Cap America style i7006 is a water-repellant cap for women that has a contrasting undervisor, sweatband and custom taping, adjustable Velcro strap and more. It's available in five colors.

The Velocity Short (style P62) from Boxercraft is constructed of 2.4-ounce 100% moisture-wicking polyester. It features breathable mesh side panels and contoured piping for increased range of motion. Adult sizes XS-XL come in eight fashion and team colors.


Check out our coverage of this cool category! Link to fun and informative stories below.
Fashion Fuels Upbeat Ladieswear Market The ladieswear category continues to perform well, thanks in part to new fabrics, details and colors.	Blurring the Lines Tunic lengths, burn-out prints and sheer fabrics — all popular at the juniors level — hit the bullseye in women's wear.

Catalogs are perhaps the single most important tool you have as a decorator. Click on the links below to see how Impressions has developed true-to-form virtual versions of these industry vendors' catalogs:

American Apparel

Article 1

Augusta Sportswear

Blue Generation

Continental Clothing

Flexfit

Gildan

Holloway Sportswear

Pepco Poms

Miss an issue of IPG? Click below to catch up.

4/21/09: Teamwear

4/7/09: Spiritwear

3/24/09: Headwear

2/24/09: Embroidery Equipment and Supplies

2/10/09: Plackets

1/28/09: Organic and Sustainable Products

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Impressions Product Guide Editor: Susie McManus, smcmanus@impressionsmag.com
Editor in Chief: Marcia Derryberry, mderryberry@impressionsmag.com
Senior Editor: Terry Murphy, tmurphy@impressionsmag.com
Managing Editor: Jamar Laster, jlaster@impressionsmag.com
Associate Publisher/National Sales Manager: Laurie Gonz, laurie.gonz@nielsen.com
Graphic Designer: Ben Carpenter, BC Squared, www.bc2design.com
Advertising Account Executive: Jeanine Morgan, jeanine.morgan@nielsen.com

About Our Sponsors

Gildan is a vertically integrated marketer and manufacturer of premium quality branded basic apparel. The company manufactures basic T-shirts, sport shirts and sweatshirts for sale in the wholesale imprinted sportswear industry in the United States, Canada and other international markets. Gildan's overall mission is to deliver better value through better design.

Kavio! provides unmatched workmanship, innovative design and exceptional customer service to the apparel industry. Kavio! offers the promotional products, imprinted and embroidery markets with a range of basic to fashion apparel available in a multitude of vibrant colors. Our collection includes Kavio! Juniors, Jr. Plus, Women, Girls, Infants, Youth and Guys.

Digital Art Solutions leverages years of experience to make complex graphics and imprinting issues simple for the widest audience. The centerpiece of this is our integration of production-ready digital art and add-on graphics software: Smart Designs Art System. By combining artwork and software into a single integrated system, our clients design and produce custom graphics in a fraction of the time compared to traditional design and production methods.

Roland is a worldwide leader in developing profitable solutions for decorating apparel, from jerseys, caps and bags to jeans and T-shirts. The GX-24 desktop cutter cuts everything from twill and flock to heat transfer material. The VersaCAMM prints and cuts Heat Transfer Material for full-color transfer logos and artwork in custom shapes. Add rhinestone bling with our EGX-30A or EGX-350 engravers.

The seven annual Imprinted Sportswear Shows (ISS) are the leading events for the decorated apparel and imprinted products industry. The exposition floor showcases new products, apparel and equipment featuring new technology, sublimation and techniques with hands-on demonstrations. The unparalleled conference program provides expert knowledge from industry leaders, and there are new conferences at every show to provide an ever-expanding learning experience.

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