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10 Steps to Launching Your e-BrandJune 08, 2007By Josh Ellsworth For many years, decorators have realized the money-earning potential of offering a preprinted line of apparel. There's nothing more profitable than selling large quantities of the same image. However, in the past, this was a fairly expensive venture. But the Internet has changed all that. Today, savvy decorators are catching on to the concept of marketing their preprint line (or "e-brand" as it is coming to be known) on the Web for a small investment and low risk. Click here to view Part 1: Overview Part 1 of a multi-part series on how a great Web site store can sell your pre-print line without a large upfront investment. Click here to view Part 2: Developing a Business Plan Don't rush into cyberspace without a plan that maps precisely where you're headed, and how you'll get there. Click here to view Part 3: Setting Up Your Web Site Learn what it takes to build a world-class presence on the Internet. Click here to view Part 4: Selecting A Shopping Cart A look at some of the choices you’ll have to make in building your site, including creating functionality to accept payments from customers. Click here to view Part 5: Producing and Pricing Online Preprints Learn how to pick the right artwork, production process and prices for your e-commerce T-shirt Web site. Click here to view Part 6: Creating Web Content for Your T-Shirt Web Site Learn how the right content can boost your search engine ratings and drive more traffic to your site.    
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Impressions is the one-stop source for authoritative information and education on the decorated apparel business, including embellishing on wholesale apparel and promotional products. This resource is crucial to apparel decorating professionals seeking to establish and grow a profitable decorated apparel business. Every issue of our decorated apparel magazine, both print and online, is geared toward providing how-to instructions needed to perform the four major processes that comprise the decorating apparel industry marketplace — screen printing, embroidery, heat-applied graphics and digital printing. Impressions also provides business and trend information unique to the decorated apparel and promotional products industry. Impressions Home | Embroidery Business News | Decorated Apparel News | Screen Printing Apparel News | Embroidery Apparel News | Digital Apparel News | Promotional Products News | Apparel Trade Show Events | Apparel Performance Analysis | Apparel Business Publications | Imprinted Corporate Gifts | Promotional Product Advertising | Apparel Buyers Newsletter | About Impressions | Contact Impressions | Sitemap | RSS |