Stephen Terrell wanted to prove the naysayers wrong when they said his way of doing business wouldn’t work. That desire ultimately catapulted his company, Print Works, to notable success in a relatively short time period.
When it comes to apparel, consumers have long been experimenting with
what they wear in their free time, in the office and for exercise. And
thanks to fabric technology and some of the performance properties
introduced in wearables, multiple clothing styles have become acceptable
in different environments.