September 12, 2014
CustomInk, Fairfax, Va., is launching its fourth-annual “Be Good to Each Other” campaign.
A recent survey, commissioned by CustomInk and conducted by Kelton, found that bullying is still a major issue among American teens in the 10 largest metro areas, with 83% saying they have been teased or bullied and 72% saying they worry about being bullied by peers. While bullying is a common concern, teens also appear ready to do something about it, with 72% saying they would unite as a group to show they are against bullying (i.e., attending an event, joining a club or social media activities).
Coinciding with the back-to-school season and October’s National Bullying Prevention month, CustomInk’s anti-bullying campaign encourages student groups and others to take a stand for kindness and tolerance by designing and wearing custom bullying-prevention T-shirts. The company will handle the printing and fulfillment at cost, allowing 100% of profits from the shirts’ sales to benefit CustomInk’s non-profit partner, PACER, and its National Bullying Prevention Center [link to www.pacer.org/bullying], which unites, engages and educates communities nationwide to address bullying through its resources.
Last year, the “Be Good to Each Other” campaign united thousands of people through custom bullying prevention T-shirts and raised more than $40,000 for PACER’s National Bullying Prevention Center.
For more information, visit customink.com. — L.M.
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