The Dow Chemical Company, Midland, Mich., and Russell Brands LLC, Bowling Green, Ky., are collaborating to provide advanced odor and freshness protection to apparel performance products using Dow’s SILVADUR technology.
Products treated with this technology will feature the Intellifresh brand.
“Dow research shows that more consumers are looking for products that promote a healthier lifestyle,” says Larry Ryan, business president for Dow Energy & Water Solutions. “Consumers surveyed indicated they are interested in purchasing a wide variety of products with durable protection against odor or odor-causing bacteria. The collaboration with Russell is a prime example of how Dow, with its innovative technology behind Intellifresh, can partner with brand owners, manufacturers and retailers to fulfill consumer needs.”
The Russell COOLFORCE tee is the most recent performance apparel product to incorporate this technology. The tee was chosen as its launch product because of the advanced technical nature of the SILVADUR technology, according to the companies.
For more information, visit dow.com or fotl.com. — J.B.
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