April 12, 2017
A new blog from InkSoft, Albuquerque, N.M., discusses using a marketing funnel to fine-tune your marketing strategy in order to address new digital-media opportunities.
The blog explains this adaptable model and how it can enable you to visualize your customers at different stages of their shopping experience and guide them on their journey. Then, it explores how you can apply the concept to your printing business. Learn how to use marketing techniques to push customers from awareness and interest to making a purchase.
There also are practical tips and advice for creating a marketing blueprint that uses various media. Find out how to evaluate and refine your efforts and develop a matrix for measuring success. Specific examples of funneling in action also are given.
Read the blog by clicking here. — J.L.
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Mimaki USA, recently announced TRAPIS, a next-generation digital transfer sublimation printing system that makes textile production more environmentally friendly.
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A4, manufacturer of premium sportswear and team uniforms, is now making all its most popular apparel, and the vast majority of its line, with recycled polyester.
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