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InkSoft Offers Fund-Raising Strategies



March 18, 2015

InkSoft, Albuquerque, N.M., suggests using a reciprocity strategy for online fund raising.

Nonprofits and other organizations have long used free gifts as rewards or incentives to encourage donations. The idea is that giving something establishes an obligation on the part of the recipient to give something in return.

A printing business can leverage it to boost fund-raising results by using low-cost promotional items or easy-to-print products as a free gift, the value of which can be tied to the amount of the donation, according to the company. The cost of such gifts is offset by increased sales of the primary fund-raising product.

Educating customers about how logoed gifts can benefit their cause by raising awareness through repeated exposure is a great way to demonstrate your fund-raising expertise, according to the company. For examples of various ways to leverage reciprocity in your fund-raising web stores, visit inksoft.com/increase-fundraising-results/.


For more information, visit inksoft.com. — L.M. 


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