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InkSoft Suggests Adding PayPal to Checkout

April 15, 2015

InkSoft, Albuquerque, N.M., suggests adding PayPal to your InkSoft online store checkout options.

PayPal makes it easy for shoppers to become buyers by offering fast, secure checkout resulting in improved conversion rates and fewer abandoned carts, according to the company. Consumers with a PayPal account click a “Check out with PayPal” button at the start of the checkout process. This directs them to a secure PayPal site where they log in with their usernames and passwords. PayPal then communicates stored shipping, billing and payment information to the e-retailer.

Transactions can be made using funds held in the PayPal digital wallet, a credit card or a bank account stored in the consumer’s PayPal account. After completing the transaction, the consumer is directed back the e-retailer’s site to complete the checkout process.

To add both PayPal Express Checkout and PayPal Pro to your Web store, call (800) 410-3048, ext. 1.


For more information, visit inksoft.com. — L.M.
 


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