December 6, 2016
LAT Apparel, Ball Ground, Ga., recently introduced its new Curvy Collection, now available from S&S Activewear.
LAT Apparel is the first and only manufacturer to offer specifically tailored curvy apparel to the blank imprintables industry, according to the company.
Designed to highlight and flatter curves, the entire collection consists of specially engineered fabric with new Comfort Stretch. Styles feature longer lengths, custom-fit necklines and A-line cuts to enhance the female silhouette. Shirts are available in scoop-neck, V-neck, tank, French terry pullover and baseball styles.
“Over 67% of women in America are size 14 and above, which means that the majority of the female population is unable to buy T-shirts tailored for their silhouettes,” says Gina Watson, president and CEO of LAT Apparel. “Not only does our new collection answer this need, but provides an exciting opportunity for apparel decorators and online retailers to expand their business and cater to this overlooked market segment. With the launch of the Curvy Collection, LAT Apparel can proudly say that we are the choice for ladies fits with four different options for women: Junior, Modern, Classic and Curvy.” — L.V.
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