News:


SANITIZED Inc. Names New U.S. President

August 21, 2015

SANITIZED (USA) Inc., Charlotte, N.C., the newly established U.S. headquarters for Swiss-based SANITIZED group, has appointed Scott Rosenzweig as its new president. 



SANITIZED delivers hygiene function and material protection to more than 500 licensees who incorporate its technology and ingredient brand in hundreds of product categories, including textiles.

“My job will be to expand the U.S. presence of the SANITIZED ingredient brand,” says Rosenzweig, who has 25 years of experience in strategic brand extension, new product development and proactive licensee management. “This will allow our licensed partners the opportunity to build their businesses and to differentiate their products by delivering to their end users our core benefits of freshness, comfort and/or material protection.”

The company also announced that it will now sell directly to customers in the consumer housewares and building materials industries, as well as to commercial business sectors, such as foodservice and healthcare, that use polymers in their end products. The company also said it will continue to leverage its relationship in the textile industry through its distributor, Archroma, the Swiss global color and specialty chemicals company. 




Additionally, Darrell Burnette, who has been a U.S. contact since 2008, has been promoted to sales manager of North America and will focus on textiles.


For more information, visit sanitized.com. — L.V.