While the classic aesthetic of embroidery has traditionally dominated the customized headwear market, there still remains a significant place in the hat-decoration business for screen printing.
A look at how the distance between screen and substrate could make all the difference
Along with the specialty-ink evolution, it’s interesting to see how the advances or applications of other technologies have helped screen-printing industry veterans get where they are today.
As an apparel decorator, I consider it my mission to deliver products to customers at prices they are happy to pay, all to meet my profit goals.
A mat-down screen helps to create a finished product with a soft-hand feel
When it comes to screen printing — specifically inks — I am often asked, “What’s new?” or “What’s trending?” My initial thoughts are, “What has been forgotten?” or “What hasn’t the customer seen?”
The consumer and retailers of today’s market have driven the textile embellishment industry to research and develop new technologies to meet demands. Those demands include more environmentally friendly inks and prints with a softer hand than that which traditional plastisol inks can provide.
Throughout the decades, we have witnessed a tremendous transition in the white inks that we use every day. Basic inks have evolved, from plastisol and water-based, to the current non-PVC products on the market. Some market trends also have changed white textile screen-printing inks to bring us to where things currently stand.
Ensuring optimal workflow is an important aspect of profitability for your decorated apparel business. Unfortunately, problems inevitably will arise.