I visit many screen-printing shops around the country — both small and large facilities — and one of the biggest, and costliest, issues that challenges screen printers is working with white ink.
In the decorated apparel industry, shop owners always are looking for ways to level out their business cycle.
While the classic aesthetic of embroidery has traditionally dominated the customized headwear market, there still remains a significant place in the hat-decoration business for screen printing.
A look at how the distance between screen and substrate could make all the difference
Along with the specialty-ink evolution, it’s interesting to see how the advances or applications of other technologies have helped screen-printing industry veterans get where they are today.
As an apparel decorator, I consider it my mission to deliver products to customers at prices they are happy to pay, all to meet my profit goals.
A mat-down screen helps to create a finished product with a soft-hand feel
When it comes to screen printing — specifically inks — I am often asked, “What’s new?” or “What’s trending?” My initial thoughts are, “What has been forgotten?” or “What hasn’t the customer seen?”
The consumer and retailers of today’s market have driven the textile embellishment industry to research and develop new technologies to meet demands. Those demands include more environmentally friendly inks and prints with a softer hand than that which traditional plastisol inks can provide.