With the return of warmer weather comes headwear season — and both are accompanied by a new profit opportunity for garment decorators.
In our world, we’re often asked why non-PVC products (such as water-based inks) are considered “green” and PVC plastisols aren’t. Is one truly friendlier to the environment than the other? Not necessarily.
There are many ways to decorate apparel, yet one — if not the main — issue always is the customer’s budget.
If there is one sure-fire way to lose clients in this industry, it is to sell them finished garments that fade after five to 10 wash cycles.
During the past two decades, there has been a push from different organizations — including environmental agencies and large sporting goods companies — to have traditional plastisol inks either modified or replaced.
From the day we started our textile screen-printing business in 2006, my father, Bob, and I knew an automatic press was in the cards. But as with everything else, we recognized that timing and planning were critical with respect to making the leap.
When trying to garner new sales for your apparel decoration business, it is important to have a complete portfolio of what you have done, can do and potentially could do.
One of the reasons I like working in this industry is that it has a great mixture of art and science. There is a craftsmanship feel to it that is palatable on the production floor.
One way to stand out from your competitors is to offer a process that they don’t, particularly with regard to printing placements. This will not only create a specific demand that can land you clients who appreciate higher levels of creativity and artwork, but it also can develop strong customer relationships that are built on a “can-do” mentality.
Decorating garments with flock is a technique that has been practiced for decades and could be considered the first real “special effect” for garment decoration.