Imprinted Sportswear Shows
Attend in Long Beach, Atlantic City, Nashville, Orlando, Fort Worth

Rush Hour

Just like their brick-and-mortar counterparts, online businesses need traffic. After which, this traffic needs to be converted to either capture a potential customer’s email address or place an order.

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  • Blurring the Lines

    When it comes to apparel, consumers have long been experimenting with what they wear in their free time, in the office and for exercise. And thanks to fabric technology and some of the performance properties introduced in wearables, multiple clothing styles have become acceptable in different environments.

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  • Trends Up Top

    Headwear has seen a surge in action during the last two years, from an emphasis on form and fit to style and color. In keeping with apparel, headwear is incorporating all of the latest technical benefits to keep wearers satisfied and comfortable.

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  • The Art of Email Appeal

    I recently led a seminar in which I asked the audience a couple of questions about spam email. In the interest of full disclosure, I already knew the answers, but my motivation was to get attendees to think.

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  • Use Bling to Boost Margins

    Successful business owners know the importance of adapting their products to stay competitive in an ever-changing market. 

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  • Spring Into Warm-Weather Business

    Spring is the perfect time of year to refresh your shop (e-commerce or bricks-and-mortar), attracting current or potential customers.   

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  • Market Watch: B2C vs B2B

    What a great time to be in the decorated industry. Consumer confidence is up, print and embroidery technology has made more custom “one-offs” possible and new website technology is readily available to the masses, regardless of budget.

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