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Niching Down

A high percentage of all small businesses make a big marketing mistake. I don’t want to call it a fatal flaw, but it’s responsible for slowing growth, decreasing profits...

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Rapid Rise

It took Andrew Blood six years to regain his independence after an accident, and he’s been working almost non-stop since to make up for lost time...

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Give 'Em What They Want

When deciding what products to offer, having too many options is just as problematic as not having enough. 

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Quality Control

Quality should be a lynchpin of any business. For my shop, it’s something that customers have come to expect and it has been a key factor in our success.

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Inside The Funky Fairy

As an embroidery instructor and consultant, I speak with many embroiderers who would like to start a business, as well as current business owners. Sometimes a business can sprout from the tiniest seed...

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Planning an Engagement

When it comes to email, I’m a bit of a fanatic. I’m fascinated by what works and what doesn’t. Sadly, most of what clogs our inboxes is junk that’s only worthy of deleting.

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Keep Your Biz Abuzz with Marketing

Marketing is an investment. It can be hard to look beyond the time and money you have to put into it, especially if you have a small business. 

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Climbing the Ladder

Howard Potter always wanted to own a graphics-based business. That dream came true in 2003 ...

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A Business Software Roundtable — Part 3

In this final installation, each roundtable participant discusses the future of business and shop-management software, hurdles experienced in decorated apparel shops and more.  

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A Business Software Roundtable — Part 2

In Part 1 of our three-part series, Impressions spoke with four companies about the general direction they feel shop operating system technology is going. Here in Part 2, we continue our discussion, and focus in on specific products being offered, and what special features they have.

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Services and Resources