When Elaine Hayward came up with the concept for her decorated apparel business, Absolutely Specialties Inc., she was looking for a way to balance her roles as a stay-at-home mom and (at least) part-time worker.
As with any type of screen printing, there are pros and cons to contract work. The key to making it pay is being aware of what they are and gearing your operation to meet the challenges.
Like a bobber floating on a lake when fishing, I’ve heard or read some phrases that will signal a future problem for a shop. Do these excuses sound familiar?
It all started with some T-shirts – or the lack thereof. Ask Greg Szechenyi how he got started in the decorated apparel business, and the diehard musician will tell you he just needed some shirts to promote his band.
Large quantities of people will come to your website, but only a few will leave as new customers. Your job is to design a funnel process that delivers a steady stream of profitable customers for the business.
What Paul Costanzo did with his home’s 1,500-square-foot walk-out basement is the kind of project people dream about on all those home-improvement shows.
The term “e-commerce” gets thrown around quite a bit these days. Simply put, it refers to selling products and services through a website.
In 2006, Lucas Guariglia and Joe Zangrilli started Rowboat Creative in the same manner as many small-business owners: in a basement.
There is one thing in common that all shops in this industry share, and it is the reliance on our supply chain. We all need ink, screens, emulsion, shirts and a multitude of other products to keep our shops going.
Having your customer base suddenly dry up because another company is slashing its rates seems shockingly unfair and can quickly get anyone’s blood boiling. So what’s going on here and what can you do about it?