Impressions

Coming to a city near you: Long Beach, Las Vegas, Orlando, Atlantic City, Fort Worth, Nashville

Management


Key(words) to Success

Adding value to a product is simply increasing its perceived value by differentiating the product from that of your competitors.  

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How to Maximize Your Screen Printing Profits

Before you can reap more profits from increasing your business, it is important to review your current system so that you can take advantage of more volume in the future. It is better to refine your process prior to adding more business because an increase in volume doesn’t necessarily mean an increase in profit.

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Story Telling

As decorators, we’re faced with the challenge of letting prospective and actual customers know why we’re the most trusted and valuable choice to create their garment graphics. This is no small task.  

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More Than Luck

When Elaine Hayward came up with the concept for her decorated apparel business, Absolutely Specialties Inc., she was looking for a way to balance her roles as a stay-at-home mom and (at least) part-time worker.  

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Printing Profits

As with any type of screen printing, there are pros and cons to contract work. The key to making it pay is being aware of what they are and gearing your operation to meet the challenges. 

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Excuses Apparel Decorators Make

Like a bobber floating on a lake when fishing, I’ve heard or read some phrases that will signal a future problem for a shop. Do these excuses sound familiar? 

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The Music Man

It all started with some T-shirts – or the lack thereof. Ask Greg Szechenyi how he got started in the decorated apparel business, and the diehard musician will tell you he just needed some shirts to promote his band. 

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Creating a Sales Funnel

Large quantities of people will come to your website, but only a few will leave as new customers. Your job is to design a funnel process that delivers a steady stream of profitable customers for the business. 

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Home Work

What Paul Costanzo did with his home’s 1,500-square-foot walk-out basement is the kind of project people dream about on all those home-improvement shows.
 

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Grow Your Business With E-Commerce

The term “e-commerce” gets thrown around quite a bit these days. Simply put, it refers to selling products and services through a website.
 

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Services and Resources